Case Website América FC
Passion from the field to digital: bringing modernity and innovation to the club through the new website.
Discover the story behind América Futebol Clube's new digital experience, made in partnership with Surfe Digital.
About
America FC
One of the most traditional clubs in the history of Minas Gerais and Brazil, América Futebol Clube was founded on April 30, 1912, by a group of young people in Belo Horizonte. 110 years after its origins, in 2022 the first ten-time world champion would face an unprecedented challenge: the Libertadores da América. With the aim of documenting this and other stories for its fans and the world, América knew it was time to focus on innovation, taking the passion from the fields to the digital world as well. In partnership with Surfe Digital has developed a new América website and all the details of this large and challenging project can be found below:
The oportunity
Where tradition meets evolution
The Libertadores challenge was the starting point for América's digital transformation process. The club's unprecedented presence in the cup brought visibility to a need that could no longer be neglected: innovation and evolution of its digital presence. it was quite rigid and limited, it presented problems in 2 main and important points: experience and aesthetics.
*images from the old website.
There was great difficulty in hierarchizing and categorizing content in the old structure. So, not even the fan user could easily access the information and news they wanted, much less the club's marketing team could have autonomy and control over the publications. In this scenario, it was practically impossible to manage the large flow of content about upcoming games , club updates and player news. Furthermore, the design and aesthetics didn't help, quite the opposite. It was necessary to modernize!
A new moment for the club also calls for a digital transformation.
The process
ways to unite team and fans
Surfe's work had as its main objective (in addition to delivering a website that matches the history of América Mineiro) to bring fans closer to the club, focusing on their experience on the new website. And what fans most want is to be up to date about everything that happens on the team and behind the scenes, so it was necessary to bring autonomy and control to the entire American team. In addition to fast and secure integrations. These points were more than supported by Surfe Digital's website development platform.
Following this line, an integration was developed to update the club's upcoming games and its classification in the main championships in real time. In addition to other widgets to facilitate site updates.
During the process it became clear how the technology of Surfe's website development platform connects with the needs of America and the market.
Together with the América team, the Surfe team immersed itself in the world of football, seeking market analysis and national and international references to bring all the necessary innovation and intelligence to the América project.
Passion from the field to digital: bringing modernity and innovation to the club
With the Surfe platform, the América team has total control and ease in managing the club's information.
Fluid, optimized and well-structured experience for the fan.
Information architecture that works, minimalist design and well-grouped news.
Highlight what you really need: presentation of the cast with interactions, updated information, easy visualization of games and classification.
Sitemap
Check out the structure developed to group and organize information, pages and other files on the new América FC website
With the technology used by Surfe Digital, the América team has 360º management of the club's digital platform. Agility, autonomy and ease in managing services, information and design on all devices.
Autonomy for brand communication and a responsive and pleasant experience for users.
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